Adobe has announced its new iPad-focused Digital Publishing Platform, which was used to create the recently released Wired App for the iPad. The idea is to offer an easy way for traditional media publishers to port their content to Apple’s tablet while abiding the company’s strict developer agreement. Although the iPad spurred the creation of the Digital Publishing Platform, it can be used to create content for other tablets and smartphones as well. With the ability to embed video, interactive images, slideshows and more, Adobe’s new solution seems like an attractive option for magazine publishers.

The platform combines InDesign CS5 with “additional Adobe publishing technologies” in order to produce what Adobe describes as a web design that is visually attractive, magazine-like experience for the iPad. This means that traditional publishers, accustomed to creating layouts in InDesign already, won’t have to move to an entirely different tool to create digital content. The strategy seems to have worked—Apple approved the app last week— it has largely been getting good reviews despite the large file size. Adobe will be releasing the publishing tech to Adobe Labs later this year, but you’ll have to have Adobe InDesign CS5 to take advantage of it.